Meghan Markle, 36, is already said to be whipping fashion retailers and trend predictors in to a frenzy, despite the relatively few public appearances she has made since her engagement to Prince Harry was made public.
Dubbed ‘The Markle Effect’, women all around the world and in the UK are clamouring to look just like the Suits actress – whether it is through the clothes they wear, their beauty looks or even turning to plastic surgery.
Many brands are noticing the brunette beauty’s effect on their sales, including make up brand MEMI, who claim women are ditching red lipstick thanks to Meghan.
Nude lipsticks are outselling red, and the cosmetics brand reported sales of nude shades similar to those worn by Meghan Markle in her engagement interview were up 65 per cent last week.
eBay revealed the incredible effect the royal-in-waiting has had on their site.
Her appearance in a burgundy pleated dress at the Invictus Games saw a staggering 600 per cent increase in searches for ‘Maroon Dress’ as people raced to steal her style.
The couple’s first public appearance together the very next day saw 25 searches per hour for ‘ripped jeans’ and a 95 per cent increase in searches for ‘white shirts’ in the last few months.
The site has nearly 1,000 Meghan Markle related listings, including commemorative mugs and tea towels celebrating the engagement – swiftly catching up with her sister in-law Kate at nearly 4,000 listings.
Much like Kate Middleton, Meghan is also quite the ambassador for the brands that she wears, with almost all the items she has been seen in selling out.
The actress sent handbag brand Strathberry into meltdown when she wore their handbag to visit Nottingham on her first public visit with Prince Harry on December 1.
She wore the Strathberry Midi Tote, £495, a design which sold out within minutes on Strathberry.com – and is now unavailable until January or February, the brand claim.
The woman behind the brand Leeanne Hundleby, told Hello!: “We had no idea Meghan would be wearing the bag in Nottingham. We first realised something was going on when people started to call the office and ask if Meghan was carrying our bag.”
On the same day Meghan wore the Kurt Geiger Violet boot, which it claimed sold out, however the £229 shoes are available on the brand’s website now.
Similarly Meghan Markle’s green engagement dress from Parosh sold out.
The stunning green gown, which the Suits actress wore to meet the press with her husband-to-be Prince Harry, cost £489 from brand Parosh. It will now be reissued by the company as ‘The Meghan’.
The white wrap coat by Canadian brand Line The Label, which Meghan are on the same day, also sold out within minutes.
Kate Middleton, 35, began the same fashion frenzy after her engagement to Prince William, when she wore a £430 Issa London dress, which according to the brand’s co-creator had unprecedented affects on the company, which has now closed.
Daniella Helayel told Elle: “Issa was a niche brand; we had a loyal following, but in 2008 and 2009 we were in serious financial trouble. When Kate wore that dress everything changed.”
Newsweek has claimed “the Kate Effect may be worth £1 billion to the UK fashion industry.”
While Meghan might have some way to go before she outstrips Kate Middleton’s fashion earnings from the British high street, she is clearly inspiring fashion fans across the globe.