You’re about to see the Striiv smartwatch everywhere.
Striiv may not be the first brand you think of when you hear the word ‘fitness tracker’ but that might be about to change.
Founded 2010, this US brand has just hit Aussie shores, and is set to be everywhere.
“The Striiv smartwatch is a combination of an activity tracker, a live heart rate monitor and a smartwatch. It’s like having a health and personal diary accessible on your wrist,” says founder David Wang.
Around 2.3 million Australian’s own a fitness tracker, and big players such as FitBit and Garmen already own a majority of this space, but Mr Wang believes Striiv has enough point of difference to have cut-through in the local market.
“Connected Fitness has grown into a large category and retailers in many segments are looking for the next evolution in this space,” he says, and the first point of attraction, for this device, is the price. It’s competitive, to say the least, starting at just $99.
Like its counterparts, it also does much more than just track your fitness, working as a lifestyle tool to help you achieve your health and fitness goals while contributing to – and improving, hopefully – your general health and wellbeing.
The Striiv, according to its founder, also has a host of functions that will cater to all types of dietary and lifestyle requirements.”
“For example, people who take medication on a regular basis will be alerted that it’s time to take their daily dose, with our vibrating alarm feature. Otherwise, people with diabetes can diarise their sugar intake so they can stay on top of their sugar levels. Those following specific dietary regimes, such as gluten-free, can also record which days they did and didn’t avoid gluten” with the help of the watch, which could be game-changing, especially in a busy period like this.
The other key features of the Striiv premium models are…
- Live and continuous heart-rate monitor that measures your heart rate 25 times per second.
- Sleep monitoring – it measures your movement every minute while you sleep and gives you an in-depth sleep chart.
- Up to two weeks battery life, making it the longest rechargeable battery life on the market.
- Journaling (diet, weight, medication, hydration).
- Swim and surf-proof .
The only question is whether it’s one for you…