Waitrose coffee was once free for customers, but now only those who spend in the store and bring their own cups will be able to have the hot drink.
In a move that some have criticised on Twitter, Waitrose announced: “We’re removing all disposable takeaway cups from our shops by the autumn.
“You can still enjoy a free hot drink when you shop with us; remember to bring your own reusable cup and your myWaitrose card with you. #KeepYourCup.”
This is part of the chain’s move to reduce plastic use in their stores.
While some are happy with the noble cause, which should help the environment, others were not pleased.
One Twitter user said: “Marketing scoop of the year. Look like you’re saving the planet whilst at the same time stopping everybody not organised to bring a cup from having a free coffee.
“Usage from machines and cafes reduces drastically = more profit. Nice move!”
Another sceptical social media user said: “You’re determined to get rid of the free coffee aren’t you? Too popular for you?
“Who walks around with a cup just in case they want a drink?”
Another added: “That will save them a fortune!!”
However, many more were very pleased with the move and praised the chain. One wrote: “Well done! I’ve used my own plastic cup for a couple of years now. Can you please look at removing plastic veggie wrapping & bags next.”
Another said: “That’s great news, how about cup washing facilities too and replacing plastic bags with paper bags like they’ve used in the states for years.
“Most shoppers just use bags to get to and from cars in the UK now, sadly from an environmental viewpoint.”
The Green Education Foundation, who aim to help create a sustainable planet, claim that only 7 per cent of plastic waste is recycled.
It advised giving up straws, using a reusable bag for your shopping, giving up chewing gum and taking a reusable mug or cup for your coffee.
Kate Middleton went shopping in Waitrose, Norfolk, wowing the British public with her appearance.
Pictures show the royal putting bags in her Range Rover. The brunette was also pictured putting items in a green bag in the shopping trolley.
A shopper used their phone to photograph the mother-of-two to Prince George, four, and Princess Charlotte, two.
Which is the UK’s cheapest supermarket?
Marks and Spencer charged £37.83 for the basket, while Waitrose was marginally more expensive at £37.99.