Cheester, a savoury easter egg made from freshly sourced milk and traditional Farmhouse Dairy methods, will be available in high-street stores next month.
Cheese-lovers are thrilled, with some going as far to say on social media that it is “the stuff dreams are made of” – but not everyone is going crackers for the idea.
@meg_hocking said: “I like cheese… but there’s something very very wrong about a cheese Easter egg”.
However, many others have hailed the idea as brie-liant with @PlayPennies tweeting: “My food dreams have come true. @asda are selling an #EasterEgg made of #cheese.”
Where can you buy the Blacksticks Blue Cheester egg?
Only two retailers are selling this egg-citing new Easter product at the moment – Asda and Morrisons.
Stores around the country will be stocking their shelves with the Cheester egg from March 16.
A price tag has not been disclosed yet so watch this space to find out more.
What is inside the Blacksticks Blue Cheese Easter egg?
Made of soft blue cheese, the Cheester egg is versatile enough to suit sweet and savoury lovers.
It only contains one half of an egg with the other half of the packaging made up of mini oatcake crackers and a sachet of caramelised onion chutney.
James Clapham, commercial manager of Butlers Farmhouse Cheeses, said: “We’re a nation of cheese fanatics, so we know consumers will love the Cheester Egg.
“It’s an unexpected yet delicious twist on a traditional Easter favourite, and we can’t wait for Asda customers to enjoy our handmade quality blue cheese”.
Jo Miller, Asda’s head of cheese, said: “We’re so excited to launch the Cheester Egg. Following the incredible response to our Christmas cheese advent calendar, the Cheester Egg was the obvious next step to show our customers that we’re constantly listening and ensuring there’s something for everyone at Asda this Easter.”
If the idea of cheese for Easter doesn’t do it for you then fear not chocolate lovers, other traditional Easter eggs will still be available to purchase – you had cheddar believe it.