A study of 2,000 adults revealed not wanting to stray from what they like, a lack of time to be more adventurous and being a fussy eater means many eat identical meals and snacks on a loop.
One in three even went as far as to say they are completely ‘stuck in a rut’ when it came to their diet. More than half of those who eat foods on repeat admitted to being so caught up in the routine they just do it out of habit, while 46 per cent like to stick with what they know they like.
Twenty-two per cent claimed they don’t have the time to vary their diet while one in five put their lack of variation down to being fussy with food.
As a result, seven in 10 of those polled by Arla Fibre wish they could get more variety in their diet.
Nine in ten Brits are facing daily déjà vu, claiming they are stuck in their very own version of Groundhog Day,
The study of 1,500 adults took an in depth look into the daily routines of Brits and discovered the extent to which we are creatures of habit, with 67 percent of us saying we are “stuck in a rut.”
But the appetite for change is there, with the average Brit spending six hours every week dreaming about doing things differently, going somewhere new, trying new experiences or doing something they have never done before.
Commissioned by Highland Spring, the findings unveiled that many as 22 percent of Britons eat the same lunch every day, while one in five order the exact same take-away on a Friday night and 21 percent cook the same meals on rotation week in, week out.
Dr Ranj Singh, resident doctor on ITV’s This Morning, said: “It’s clear that our busy lifestyles are causing meal times to become repetitive.
“But with a few simple swaps, we can add more colour and excitement into our diets whilst also ensuring we get enough of the different food groups we need to stay healthy.
“The simple rule that most people already know is always opt for brown over white when it comes to bread, rice and pasta, but there are so many more ways to get more fibre in your diet that people don’t consider.
“For instance, always keeping the skin on vegetables and swapping your regular yogurt for new Arla Fibre.”
The study also found more than eight in 10 adults don’t know what their current diet provides them with in terms of vitamins and minerals.
Despite 94 per cent agreeing it’s important to get fibre in your diet, just six per cent are aware adults need 30g of fibre every day.
National Diet and Nutrition Survey (NDNS) data, however, shows that fibre – so often overlooked as a food group – is lacking in most of our diets, with a ‘fibre gap’ of, on average, 12g per person per day.
The research was commissioned to mark the launch of Arla Fibre, a new range of tasty yogurts containing 4.7g of fibre per 150g serving.
In fact, three quarters of the nation wished it was easier to get more nourishment from what they eat, with 22 per cent in agreement there is an absence of fibre in their diet.
This leaves 45 per cent of those caught up in an eating routine struggling to get the right nutrition because of their monotonous mealtimes.
In addition, one in four don’t think they get enough iron, with 35 per cent admitting they lack vitamins.
And 18 per cent don’t think they get enough magnesium.
Bread, vegetables and cheese were among the foods adults consume on a weekly basis, with potato, pasta and crisps also featuring as products regularly enjoyed.
This struggle to get the right nutrition from food means Brits are looking for other means of getting well-rounded nourishment from what they eat.
Over half the nation will take supplements to up their dose of vitamins and minerals, and 13 per cent have stomached something they don’t like in order to get the nutrients they need.
James Quayle of Arla Foods, said: “On average, the UK population only eats about 18g of fibre a day, so when the UK Government released their 2015 guidelines advising that adults should eat 30g of a fibre, we realised just how much we are lacking from our diets.
“It’s no surprise that we’re struggling to get enough fibre, when traditional fibre-rich foods can be so bland and uninspiring, so here at Arla, we set out to change all that and created a tasty yogurt which equates to 16 per cent of the 30g recommended by the UK Government in each 150g serving.
“And best of all you can’t taste the fibre at all!”