Its award-winning Yellow Label Prosecco is now available as a six for £25 deal, equating to just over £4 a bottle.
The deal is launching tomorrow (Wednesday 22) but is only available for a limited time only.
Customers will have t be quick as the offer is only running through the month of November.
The prosecco offer is £11 cheaper than normal and its expected more then one million bottles will be sold during the party season.
Ideal as an aperitif, with seafood or to sip with any spicy dish, the Yellow Label Prosecco won silver at the 2017 Decanter Awards and Bronze at the prestigious International Wine Challenge.
The bottles of prosecco are available nationwide and online, but it should be noted the offer is only available for a limited time and only valid as part of the six for £25 deal.
Customers who prefer to shop at Morrisons may want to take advantage of the supermarket’s own prosecco deal.
As part of the run-up to Black Friday, bargain-hunters can snap up a magnum of prosecco form Morrisons – which is just 1.5l – for just £10.
Other food and drink items which have been discounted include a 60 pack of profiteroles for £4, 2.5kg bags of Aunt Bessie Home Chips for £2, a 4.5kg giant Toblerone bar for £57, a 684g pack of Cadbury’s fingers for £4 and 620g worth of king prawns of £10.
Other supermarkets have joined in what is considered the biggest retail event of the year.
Marks and Spencer and Lidl have their own Black Friday deals.
At Marks & Spencer Christmas decorations are currently on a three for two offer, with baubles, wreaths and lights all included.
Christmas gifting is also three for two, with pyjamas, socks, games and beauty on offer.
Launching on Thursday in stores nationwide, Lidl is offering up to 70 per cent off on a variety of products.
A Russell Hobbs extra-large Digital Slow Cooker, which usually retails at £59.99 is going toe £24.99.
And bottles of Cimarosa Australian Chardonnay 75l will be on sale for under £3.